Digital Marketing Mastery Course

Course Title

“Complete Digital Marketing Mastery – From Basics to Advanced”

Course Target Audience

• Students, fresh graduates, entrepreneurs, and professionals looking to enhance their digital marketing skills.

• Open to learners across the country (self-paced, accessible online).

Course Duration

• Suggested: 8-10 weeks (self-paced with unlimited access).

Delivery Format

• Pre-recorded videos for each module.

• Downloadable resources like PDFs, templates, and worksheets.

• Quizzes and short assignments at the end of each module to test knowledge.

• Final project: Build a digital marketing plan for a simulated or real business.

• Learners can contact via email for questions and support (instead of live chat).

Course Price

• Basic Access: $49 (or equivalent in local currency).

• Premium Access: $99 (with additional feedback on final project).

Course Modules (Overview)

1. Introduction to Digital Marketing

   • Basics of digital marketing.

   • The digital marketing ecosystem and platforms.

   • Understanding the customer online journey.

2. Website Setup & Optimization

   • Setting up a website with CMS tools like WordPress.

   • Importance of landing pages and SEO basics.

   • Google Analytics setup and insights.

3. Search Engine Optimization (SEO)

   • Keyword research techniques.

   • On-page and off-page optimization.

   • Basic technical SEO for site performance.

4. Paid Advertising (PPC/SEM)

   • Google Ads setup and optimization.

   • Remarketing and retargeting strategies.

   • Budgeting and tracking PPC performance.

5. Social Media Marketing

   • Creating effective social media strategies.

   • Platform-specific strategies: Facebook, Instagram, LinkedIn, YouTube.

   • Influencer marketing basics.

6. Content Marketing & Email Campaigns

   • Content creation strategies (blogs, videos).

   • Building and managing email campaigns.

   • Creating engaging newsletters and automating workflows.

7. Analytics & Reporting

   • Setting KPIs and tracking ROI with tools like Google Analytics.

   • A/B testing and conversion rate optimization.

8. Digital Strategy & Emerging Trends

   • Planning an integrated digital marketing strategy.

   • Understanding emerging trends like mobile marketing, AI, and voice search.

Support Options

• Email Support: Students can reach out to you via email for any questions or clarifications related to the course.

• Response time: Aim for a 24‑48 hour reply window.